Sandford Design and Illustration

TotumVos Labels

July 15, 2018

Brand design and packaging label for three varieties of collagen chews, a health and wellness product. Client: TotumVos.

TotumVos is a young company selling supplements for skin and joint health from its home in Keene, New Hampshire. I worked with the owner, Suzanna, to come up with a design that would reflect the company's commitment to high-quality, cleanly sourced ingredients. Suzanna wanted a clean design with minimal colors and striking ingredient photography. After we agreed on my sketches, I bought the ingredients for the labels myself and set up a little photography studio in my dining room. The result is what you see here.

The name means "Total You."

Besides the logotype and the labels, I designed a simple handout and business cards for the company.

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New Boston, NH, USA

© 2018 Aaron Sandford